Privacy policy

Introduction

Welcome to theum.co.uk ("we", "us", "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Shopify store or make a purchase. It applies to all visitors, customers, and users of our site.

What Personal Information We Collect

We collect information such as:

• Contact details (name, email, billing/shipping address, phone number)
• Payment information (processed securely via third-party payment providers)
• Usage data (IP address, browser type, device info, pages viewed, cookies, analytics data)
• Marketing preferences (if you sign up for newsletters or promotions)

How We Use Personal Information

We use your information to:

• Process purchases and send order confirmations
• Provide customer support
• Improve and customize our website and services
• Send marketing communications (only with your consent)
• Detect and prevent fraud or unauthorized activities
• Cookies & Tracking Technologies

We use cookies, web beacons, and analytics services (like Google Analytics) to improve site performance, recognize returning visitors, and deliver personalized content. You can manage or disable cookies via your browser settings.

Information Sharing & Disclosure

We share your data when necessary for:

• Service providers (payment processors, shipping partners, analytics providers)
• Legal compliance (in response to legal processes or government authorities)
• Business transfers (mergers, acquisitions, sale of assets—with notice to affected users)
• Aggregated or anonymized data (for analysis or marketing, without identifying individuals)

Data Retention

We retain your data as long as needed to fulfill the purposes listed above, or as required by law. When no longer needed, we delete or anonymize it.

Data Security

We implement security measures including SSL encryption, secure servers, and access controls. While we strive to protect your data, no online transmission or storage method is 100% secure.

Your Rights

Depending on your location, you may have rights to:

• Access, correct, update, or delete personal information
• Opt out of direct marketing
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

International Transfers

If you’re outside our country, your data may be transferred internationally (e.g. for payment processing or analytics). We ensure these transfers comply with legal requirements.

Children’s Privacy

Our store is intended for users aged 18 and above. We do not knowingly collect personal data from minors. If you believe we have data from a minor, please contact us to have it removed.

Updates to This Policy

We may update this Privacy Policy. The "Last updated" date above reflects the most recent version. When significant changes occur, we will notify you via email or a prominent notice on our site.

Contact Us

If you have any questions, requests, or concerns about this policy, please contact us at: